FeatureSitehuntZoom Prospect
Target AudienceEconomic development professionalsReal estate and prospecting teams
Data EnrichmentRobust enrichment from local & national sources (GIS, demographics, market, regulatory data)Basic property listings with limited additional data
RFI ProcessingAutomated multi-format RFI parsing, matching criteria, ranking, and packet generationTypically a manual or semi-automated process with fewer customization options
Marketing IntegrationIntegrated collateral generation: social media posts, flyers, spec sheets, brochures, exportable reportsStandard prospecting tools; marketing materials often require additional external tools
Collaboration & ScalabilitySupports multi-level user access and collaborative workflows for various government and regional authoritiesGenerally optimized for individual or small team use with fewer collaboration features
Advanced AI CapabilitiesUses advanced AI for data collection, actionable insights, and infrastructure enhancementsMay offer basic AI functions but less focused on in-depth insights compared to Sitehunt
Security & Future-ProofingSecure cloud storage with industry-standard encryption and continuous updates for scalabilityProvides acceptable security; may not emphasize continuous system evolution
ROI & Economic ImpactHigh ROI by streamlining administrative tasks, enhancing decision-making, driving investments, and boosting tax revenueFocused on delivering valuable leads with a narrower economic development scope