Demographic & Workforce Reports give you fast, defensible answers to “who can we hire here?” and “what is this market like?” for any community or custom area.

What the Reports Include

  • Population & households: Counts, growth, age distribution, and household composition.
  • Workforce & occupations: Labor force participation, key occupations, wages, and top sectors.
  • Income & housing: Income levels, housing values, rent, affordability, and related indicators.

How They’re Used

  • Site‑level context: Pair a site’s physical attributes with area demographics in Site Reports.
  • Labor‑shed analysis: Combine with Labor‑Shed & Drivetime to show workforce reach.
  • Community pages: Feed into Community Pages for city and county profiles.

These reports draw from trusted sources such as the U.S. Census Bureau and BLS and are updated on the same schedule described in your onboarding.